Influence: The Psychology of Persuasion
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Books In This Series
The 48 Laws of Power
The Art of War
How to Win Friends and Influence People
7 Habits of Highly Effective People
The 21 Irrefutable Laws of Leadership
Start With Why
Influence: The Psychology of Persuasion
A New York Times Business bestseller that has sold over 5 million copies globally.
Influence: The Psychology of Persuasion reveals the hidden forces that guide human behavior and decision-making. Robert Cialdini's groundbreaking research uncovers six universal principles—reciprocity, commitment, social proof, authority, liking, and scarcity—that shape how we respond to requests and persuasive messages. Essential reading for marketers, salespeople, negotiators, and anyone seeking to understand the psychology behind everyday choices. Discover why people say yes and how to ethically apply these insights to influence outcomes.
Robert B. Cialdini
Widely regarded as the “Godfather of Influence” for his pioneering research in persuasion and human behavior.