Start With Why
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Books In This Series
The 48 Laws of Power
The Art of War
How to Win Friends and Influence People
7 Habits of Highly Effective People
The 21 Irrefutable Laws of Leadership
Influence: The Psychology of Persuasion
Start With Why
Cited by Fortune 500 leaders for defining the Golden Circle framework that inspires loyalty and influence.
Unlock the power of purpose with Simon Sinek's transformative masterpiece. Learn why visionary leaders and organizations inspire unwavering loyalty by leading with their core mission rather than chasing profits. This compelling guide decodes the psychology behind influence, revealing how clarity of purpose drives authentic connection and sustainable growth. Whether you're building a business, leading a team, or seeking personal direction, this book provides the strategic framework to articulate your "why" and mobilize others around a shared vision that transcends ordinary success.
Simon Sinek
Recognized as a global leadership thinker whose TED Talk on WHY has been viewed over 56 million times.